about us
You Want a Coach Who Actually Cares About Your Progress
The story behind Transform York, and why the people here are the right team to help you.
ABOUT THE STUDIO
A Private Studio Built for People Who Have Been Let Down by Other Gyms
Transform York is not a commercial gym. It is a small, private coaching studio in the heart of York, designed specifically for busy adults in their 40s and 50s who want to build strength, improve their health, and feel genuinely supported.
The environment here is intentionally different. There is no crowded gym floor. No racks of equipment you are not sure how to use. No atmosphere that makes you feel you do not belong. What there is: experienced coaches, a calm space, a small community of people at the same stage as you, and a programme that is built around your actual life.
Results matter here. But so does how you feel when you walk through the door.
TOM'S STORY
The Coach Behind the Studio
Tom Storr, Founder
Tom Storr has been helping people get stronger and feel better for over a decade. He started his coaching career visiting clients at home, then built a small home studio that filled quickly. When demand outgrew the space, he opened the central York studio and built a team around him.
Tom saw the same pattern in person after person: they wanted to get fit, but every environment they tried felt wrong. Commercial gyms were intimidating. Online programmes were generic and unsustainable. They kept starting and stopping, and with each cycle, their confidence eroded a little more.
He built Transform York to be different. A place where the methodology suits middle-aged bodies, the coaching is genuine, and the community actually holds you together when motivation dips. A place where people in their 40s and 50s feel like they belong and see real results.
Tom now leads the strategy, the client experience, and the direction of the business. He hosts The Tom Storr Podcast, which extends the community and the conversation beyond the studio walls.
THE TEAM
Your Coaches at Transform York
Transform York is led by a team of three experienced coaches who run the day-to-day training and support every member. You will have a named coach who knows your goals, tracks your progress, and checks in with you each week.
Tom & Charlotte
We're Tom and Charlotte, the owners of Transform. We met in 2021, just two weeks after Tom first opened the doors to the studio, and since then we've been building both our life together and the community we're so proud of today. We're now engaged and looking forward to getting married in 2027.
Together, we bring years of coaching experience and a genuine passion for helping people improve their health. Tom has spent over a decade in the fitness industry, with advanced qualifications in nutrition, strength training, and physical activity for older adults. Charlotte is a fully qualified Personal Trainer with a passion for helping women improve their health, build confidence, and feel stronger.
Outside of coaching, we both believe that health is about balance. We love strength training, staying active, travelling the world, enjoying great food, and spending time with Hugo, our much loved dog, who is a big part of our little family.
Our mission is simple: To create a welcoming, supportive environment where people of all ages and abilities can improve their health, build confidence, and enjoy the journey.
Harry
Harry is one of our full time Personal Trainers and a graduate of the TSPT Academy, our in house Personal Training development centre. Since joining the team, he has become an invaluable part of Transform, working closely with our members to keep them accountable, support them through every stage of their journey, and help them build healthier, happier lives. His genuine care for every client, combined with his positive attitude and dedication to delivering great coaching, makes him a huge asset to both our team and community.
Dexter
Dexter is our longest serving Personal Trainer and has been a key part of the Transform coaching team for many years. His experience, knowledge, and ability to build genuine relationships with our members make him an invaluable asset to both our team and community. Dexter delivers high quality coaching in every session, creating an environment that's not only focused on results but also enjoyable, supportive, and motivating for every client he works with.
Ann
Ann is the newest member of the Transform coaching team and another proud graduate of the TSPT Academy, our in house Personal Training development centre. As she continues to build her career as a Personal Trainer, she works closely alongside the team with ongoing support and mentoring from Tom, Founder of Transform and Head Tutor of the TSPT Academy. Ann brings a calm, friendly, and supportive approach to every session, with a real focus on attention to detail, helping clients feel comfortable, confident, and well looked after throughout their journey.
What We Believe
What We Stand For
Results without pressure
You should not feel overwhelmed or embarrassed in order to get fit. The coaching at Transform York is focused, results-driven, and delivered in an environment where you feel in control. Progress is measured, celebrated, and built on.
Sustainable methods for real life
Every training decision and nutrition recommendation is made with the long game in mind. We are not interested in unsustainable six-week results. We are interested in how you feel and move for the rest of your life.
Community is part of the service
The relationships you build at Transform York, with your coaches and with fellow members, are part of what makes the results stick. Community events, member groups, and a shared experience of progress create accountability that no app or solo gym membership can replicate.
Whole-person health
Physical results are important. So is mental wellbeing. That is why Transform York has partnered with York Mind, supporting members who are navigating stress, anxiety, or the mental load that comes with a full life. We care about the whole person.
YORK MIND PARTNERSHIP
Proud Partners of York Mind
York Mind is a leading local mental health charity supporting people across York and the surrounding area. Our partnership with York Mind reflects a genuine belief that physical and mental health are connected. We do not treat them as separate. If you are dealing with more than just the physical, we want you to know there is support available.
WHY YOU CAN TRUST US
A Track Record Worth Trusting
- Over a decade of coaching experience behind every programme and session
- 88 active clients building strength and improving their health right now
- A strong Google review profile built on verified client results and genuine feedback
- Team of three experienced coaches
Partnerships with York Mind - The Tom Storr Podcast: extended coaching conversations beyond the studio
- Results that include increased energy, improved strength, body fat reduction, and fewer aches and pains
Hear From People Like You
From Burnout to Boundless Energy: How Chef Steve Transformed His Health with Transform
From Stalled Gym Members to Confident, Energised and Strong with Transform Personal Training
From Nervous Beginner to Stronger, Leaner and More Confident with Transform
From Zero Strength to 5kg Down in 5 Months — Without Dieting
If This Sounds Like What You Have Been Looking For
Book a free consultation and meet the team. You will get a clear picture of how the programme works, what results look like in your situation, and what the first few weeks would involve. There is no commitment, no pressure, and no hard sell.
If it feels right, we will take it from there together.
47-49, Technology House, Lawrence St, York, YO103BU
07762764343
47-49, Technology House, Lawrence St, York, YO103BU
07762764343